Overview
EO Nepal, a chapter of the Entrepreneurs' Organization, runs the Global Student Entrepreneur Awards to give student entrepreneurs a platform to pitch their business ideas and compete for national and global prizes. LQ Digital was brought in to run the lead generation campaign for the 2025 edition, targeting bachelor's and master's degree students with active business ideas across Nepal.
Objective
Generate qualified leads: student entrepreneurs pursuing degrees with a running business: to apply for GSEA 2025. The client set a target of 20 conversions. We exceeded that by 11x.
Prize Pool
Rs. 1,50,000
Winner
Rs. 50,000
1st Runner-Up
Rs. 25,000
2nd Runner-Up
$100,000 USD
Global Winner
The Problem
The original creative showed a static screenshot of the GSEA competition page on a mobile screen. Informative, but it failed to convey the prestige of the program or give the target audience a reason to act. The messaging was generic and the visual did not reflect the aspirations of young entrepreneurs.
What We Did
Creative Redesign
Before
Static image of a mobile screen showing the GSEA competition page. No emotional pull, no clear prize callout, no sense of prestige.
After
Bold visual featuring a group of confident young professionals with high-contrast headline: 'Calling All Student Entrepreneurs.' Prize details and the competition name led the creative, giving the audience an immediate reason to engage.
Sharper Messaging
Shifted from describing the program to selling the opportunity. Copy led with the national and global prize values and framed participation as a career-defining moment for ambitious students. Every line was written to resonate with someone who already thinks of themselves as an entrepreneur.
Four Parallel Ad Sets
Rather than running a single campaign, we split into four targeted ad sets with distinct objectives:
GSEA Leads Ad
Facebook lead form conversions: the primary conversion driver.
GSEA Awareness Ad
Reach and visibility to build program recognition nationally.
GSEA Video Engagement Ad
Video content to educate the audience on what GSEA is and why it matters.
GSEA Orientation Ad
Promoted informational sessions for interested students who needed more context before applying.
Results
226
Qualified leads
against a target of 20
$0.75
Cost per lead
high conversion quality
110K+
Post engagements
national program awareness
11x
Goal exceeded
20+ students successfully converted
Key Takeaways
Benefit-driven copy outperforms descriptive copy when the audience has aspirational goals. Lead with what they get, not what the program is.
Visuals that reflect the audience rather than the product drive higher engagement. Showing confident young people worked better than showing a product screenshot.
Parallel ad sets with distinct objectives give you real performance data across the funnel: awareness, engagement, conversion, and nurture all at once.
A conservative baseline target creates the conditions to demonstrate outsized ROI. Setting the bar at 20 made 226 the headline.
Conclusion
The GSEA 2025 campaign is a clean example of what changes when you align creative, messaging, and targeting to what the audience actually cares about. EO Nepal came in needing 20 leads. We delivered 226 qualified applicants at $0.75 each, with over 110,000 engagements building program awareness nationally. No additional spend: just better strategy.
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