Overview
LQ Digital redesigned and developed the website of Uniglobe Secondary School to improve Call-to-Actions (CTAs), enhance user experience (UX), and boost engagement. The project ran from May 2024 to July 2024. The redesign modernised the website, aligning it with the school's objectives while making it more user-friendly and visually appealing.
Objective
Rebuild the Uniglobe Secondary School website to improve CTAs, fix mobile responsiveness issues, modernise the design, and increase user engagement and organic visibility.
Key Metrics
+676.8%
Active Users
+776.9%
New Users
333K
Events Recorded
3 Months
Project Duration
The Problem
The original website had several critical issues: CTAs were not prominent or effective, resulting in limited inquiries; the design was outdated and failed to represent the school's vision; user interaction was low due to poor content structure; and the site did not provide a smooth browsing experience on mobile devices.
What We Did
Enhanced CTAs
CTAs were strategically placed throughout the site to drive inquiries and guide user actions effectively. Every key page was designed with a clear next step: enquire now, view programmes, contact admissions.
Modern UI/UX Design
A fresh, clean layout was created to improve navigation and provide a positive user experience. The redesign prioritised clarity, fast information access, and a visual identity that reflected the school's academic credibility.
Mobile Optimisation & Interactive Features
The site was built fully responsive for smooth browsing on all devices. Interactive features including news updates, event calendars, and photo galleries were added to increase return visits and keep the community engaged.
SEO & Speed Optimisation
Faster load times and optimised on-page content were prioritised to reduce bounce rates and improve organic search rankings. A balanced strategy combining paid campaigns and organic SEO drove a steady influx of new visitors.
Results
676.8%
Growth in active users
after the redesign launch
776.9%
Increase in new users
first-time visitors surged
333K
Events recorded
user interactions on-site
3mo
Project delivered
May – July 2024
Key Takeaways
CTAs are the single highest-leverage element on a school website. Placing them prominently on every key page directly drives inquiries.
Mobile responsiveness is no longer optional — a significant portion of school website traffic comes from parents on mobile devices during school pickup hours.
Interactive content (event calendars, galleries, news feeds) turns a static brochure site into a community hub, increasing return visits dramatically.
Combining a UX redesign with SEO optimisation creates compounding returns: better experience reduces bounce rate, which improves rankings, which brings more qualified traffic.
Conclusion
The Uniglobe Secondary School project demonstrates the power of a well-executed digital strategy. By prioritising user-friendly navigation, engaging content, and strategic CTAs, the website saw 676.8% growth in active users and 776.9% in new users. A balanced focus on both paid campaigns and organic SEO drove diverse, steady traffic growth — all delivered in a three-month window.
Let's build a strategic, high-impact digital solution that delivers real business growth.
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Bhanimandal Ashram Galli
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Camp Hill, Queensland 4152, Australia
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