GSEA Case Study – LQ Digital

Case Study: Global Student Entrepreneur Awards (GSEA)

EO Nepal, a chapter of the Entrepreneurs’ Organization, organizes the GSEA program to empower student entrepreneurs by providing them a platform to pitch their innovative business ideas.

Driving Quality Leads for (GSEA)

LQ Digital, a growing digital marketing agency, collaborated with EO Nepal to execute a successful lead generation campaign for the Global Student Entrepreneur Awards (GSEA) 2025.

The campaign’s objective was to attract quality leads-young entrepreneurial talents pursuing bachelor’s and master’s degrees-to participate in this prestigious global competition. Through strategic adjustments in campaign creatives and targeting, we significantly increased conversions while optimizing ad spend.

A Campaign That Exceeded Expectations

EO Nepal, a chapter of the Entrepreneurs’ Organization, organizes the GSEA program to empower student entrepreneurs by providing them a platform to pitch their innovative business ideas. The program offers:

National Prizes:

Rs. 1,50,000 (Winner), Rs. 50,000 (1st Runner-Up), and Rs. 25,000 (2nd Runner-Up).

Global Prize:

$100,000 for the overall winner.

This initiative aims to identify and nurture the next generation of entrepreneurial leaders.

Solutions Implemented

Creative Optimization

Before: The original creative showcased a static image of a mobile screen displaying the GSEA competition page. While informative, it failed to inspire action or convey the prestige of the program.
After: The redesigned creative by LQ Digital highlighted a group of confident young professionals with bold, eye-catching text: “Calling All Student Entrepreneurs.” The vibrant design and emphasis on the prize package effectively captured attention.

Before

After

2. Clearer Messaging: The updated creative emphasized the competition’s core value proposition—“Global Student Entrepreneur Awards 2025”—along with the national and global prize details. This shift in focus appealed directly to entrepreneurial as

Targeted Campaign Strategy: Four ad sets were executed to achieve different goals:

GSEA Leads Ad: Focused on driving conversions via Facebook lead forms.
GSEA Awareness Ad: Boosted general engagement and visibility.
GSEA Video Engagement Ad: Used video content to educate and inform the audience.
GSEA Orientation Ad: Promoted informational sessions to interested participants.

Smart Strategies, Real Results: A Campaign That Delivered

The GSEA campaign achieved remarkable outcomes, surpassing client expectations. With a goal of generating 20 high-quality leads, the campaign delivered 226 qualified leads, providing EO Nepal with an exceptional pool of talented entrepreneurial students. The campaign’s creative overhaul and precise targeting positioned GSEA 2025 as a prestigious opportunity for young entrepreneurs, fostering global awareness and excitement.

Improved Lead Quality:

The creative change resulted in 226 high-conversion leads at an average CPL of $0.75.

Exceeded Lead Goals:

While the client initially aimed for 20 conversion leads, the campaign significantly surpassed expectations, delivering over 226 high-quality leads. This enabled the client to convert more than 20 entrepreneur students participant successfully.

Enhanced Engagement:

The campaign generated over 110,000 total post engagements, fostering significant awareness.

Cost Efficiency:

With a total spend of estimated budget, the campaign delivered exceptional ROI through precise targeting and creative optimization.

Conclusion

This case exemplifies how strategic creative modifications and targeted digital advertising can drive tangible results. By understanding the client’s goals and refining the messaging, we demonstrated our expertise in generating high-quality leads efficiently.

Takeaways for Future Campaigns

Clear and Compelling Messaging: Precise, benefit-driven content resonates strongly with audiences.
Creative Alignment: Visuals that reflect the audience’s aspirations improve engagement and conversions.
Continuous Optimization: Monitoring performance metrics and iterating on creatives ensures cost-effective outcomes.
Surpassing Goals: Setting a baseline target allows room for exceeding expectations with the right strategy.

As a digital marketing agency, LQ Digital is committed to delivering campaigns that not only meet but exceed client expectations. This successful collaboration with EO Nepal for GSEA 2025 highlights our ability to innovate and adapt to achieve results.

Do you have any Questions?

What is the best platform to run a lead-generation campaign?

The best platform depends on your target audience and industry. For example, LinkedIn works well for B2B, while Facebook and Instagram are effective for B2C. Google Ads is also great for targeting users actively searching for solutions.

How Much Money Does 1,000 Views on YouTube Make?

Use targeted ads, optimized landing pages, and clear call-to-actions. Segmentation, retargeting, and using specific keywords help attract an audience genuinely interested in your offerings.

What metrics should I track to measure the success of my campaign?

Key metrics include cost per lead (CPL), conversion rate, lead quality score, and return on ad spend (ROAS). Monitoring these helps identify whether your campaign is attracting valuable leads.

What type of content works best for lead generation campaigns?

Content that addresses pain points and offers value, such as eBooks, free trials, webinars, or exclusive discounts, tends to work well. Tailoring content to the buyer’s journey can significantly improve lead quality.

Let’s turn your challenges into opportunities

Simply enter your details into the form and select the LQ digital services that you would like support with from the “services” drop-down menu.