Uniglobe Case Study – LQ Digital

Case Study: Website Redesign for UniGlobe Secondary School by LQ Digital

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Website Redesign That Delivers

LQ Digital redesigned and developed the website of Uniglobe Secondary School to improve Call-to-Actions (CTAs), enhance user experience (UX), and boost engagement. The project spanned from May 2024 to July 2024. The redesign modernized the website, aligning it with the school’s objectives while making it more user-friendly and visually appealing.

Navigating the Challenges of a Website Redesign

Low CTA Performance:

The original website lacked prominent and effective CTAs, resulting in limited inquiries.

Outdated Design:

The previous design was not user-friendly and failed to represent the school’s vision.

Limited Engagement:

The site’s low user interaction highlighted the need for better content and structure.

Mobile Responsiveness Issues:

The website did not provide a smooth browsing experience on mobile devices.

Strategy and Execution

A Step-by-Step Approach to Overcome Challenges

Enhanced
CTAs:

CTAs were strategically placed to drive inquiries and guide user actions effectively.

Modern
UI/UX Design:

A fresh, clean layout was created to improve navigation and provide a positive user experience.

Mobile
Optimization:

The site was designed to be fully responsive, ensuring compatibility across all devices.

Interactive
Features:

Features like news updates, event calendars, and galleries were added to engage visitors.

SEO and Speed Optimization:

Faster load times and optimized content were prioritized to reduce bounce rates and improve rankings.

The Redesigned Website Achieved remarkable improvements:

The redesigned Uniglobe Secondary School website showcases the power of a well-executed digital strategy. By prioritizing user-friendly navigation, engaging content, and strategic calls-to-action, the website saw significant growth in both user engagement and visibility. A balanced focus on paid campaigns and organic SEO drove a diverse and steady influx of new visitors, demonstrating the value of an integrated marketing approach. This project highlights our expertise in transforming digital experiences to achieve measurable success.

676.8% Growth in Active Users:

The number of active users on the website increased dramatically after the redesign. This growth reflects the improved accessibility, enhanced navigation, and engaging content that kept users coming back.

776.9% Increase in New Users:

A surge in new visitors highlighted the success of the redesign in attracting first-time users. The optimized structure and clear information made it easier for prospective students and parents to explore the school’s offerings.

333K Events Recorded:

User interactions with the website reached an impressive 333,000 events. This substantial engagement increase demonstrates the effectiveness of well-placed CTAs and interactive features in encouraging user activity.

Views:

The website garnered 113,000 views during the evaluation period. This metric underscores the site’s ability to attract and retain visitors, providing them with valuable and easily accessible information.

19% of New Users Came from Paid Search:

Nearly one-fifth of the new users were driven to the website through targeted ad campaigns. This result highlights the value of a well-crafted paid search strategy in increasing visibility and driving traffic to the website.

31% of New Users Came from Organic Search:

Organic search accounted for nearly one-third of the new users, showcasing the impact of SEO efforts. Optimized content, strategic keywords, and an improved site structure helped boost search engine rankings and brought in a steady stream of visitors.

Conclusion

The redesign of Uniglobe Secondary School’s website by LQ Digital highlights the impact of a well-executed digital strategy. The project succeeded in increasing CTAs, improving usability, and driving engagement. These results emphasize the importance of a modern, user-friendly online presence for educational institutions.

Experience the impact of a well-designed and developed website by visiting Uniglobe College’s official site.

Ready to make your website work harder for your goals? Partner with LQ Digital to create a digital presence that delivers results!

Do you have any Questions?

Why should I redesign my website?

A website redesign can improve user experience, boost engagement, and align the site with current business goals. It allows for better functionality, updated visuals, improved SEO, and mobile optimization, which are essential for staying competitive and meeting user expectations.

How long will the website redesign take?

The timeline depends on the complexity of the project and the specific requirements. Typically, a website redesign takes between 6 to 12 weeks, but we will provide a customized timeline based on your needs, ensuring we achieve the best results.

Will my website’s SEO be affected by the redesign?

We prioritize SEO throughout the redesign process. Our team ensures that SEO best practices are followed to preserve and enhance your rankings. We’ll work to improve your site’s on-page SEO, user experience, and mobile performance to further boost visibility.

What do I need to provide for the redesign process?

To get started, we’ll need access to your current website, content (like text, images, and branding guidelines), and any specific functionality or features you’d like to incorporate. We’ll also discuss your target audience and business goals to ensure the new design aligns with your vision.

Let’s turn your challenges into opportunities

Simply enter your details into the form and select the LQ digital services that you would like support with from the “services” drop-down menu.